Celebrity Fine Jewelry | Celine Dion and Yang Lan New Line of Diamond Jewelry

As of August 30, 2007. Celion Dion is an international, pop-music, superstar singer and owner of Her Village Inc with Chinese journalist Yang Lan have announced that they will joined forces to create a new line of diamond engagement rings, personal jewelry and women's accessories to be sold at a corporate name HV Love .

Yang Lan said that Celine Dion will cater to China's urban female consumer, through leveraging China's growing love-affair with diamond jewelry. The HV Love goal is to to create a stellar brand under the unified theme of 'The Power of Love' and apply the brand to draw customers not just for diamond jewelry, but also associated gift and accessories; all at highly competitive prices," Lan said.

Dion said that “Jewelry has the unique ability to convey the power of love in a way that no other item can come close to duplicating. And she remarked that the collection was designed to reflect “the most wonderful human emotion of all – love

The HV Love, a new company will begin marketing its jewelry product via internet They plan to grow business on both a retailing model as to capture the potential sales benefit. And they intend to brand plans to utilize both online and offline channels operational strategy.

The company intends to develop its brand equity through establishing a sizable network of company-owned , retail storefront partners in key urban markets, with a projected total number of stores reaching more than 200 outlets by 2010.

Interesting Facts
Do you remember the beautiful blue diamond worn by Kate Winslet in Titanic and then by Celine Dion at the Oscars,was the Hope Diamond?

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