Lucky Strike Cigarette pack made of diamond, gold and ruby

If you are a smoker, would you like to buy a luxurious cigarette pack that are made of gold, ruby, diamonds and its so expensive. Now would you believe that Lucky Strike produced a cigarette pack in 2006, this single packet comes packed with 18 gold carat with a distinct diamond and a ruby inside it.

Lucky Strike has been a popular cigarette brand since 1871 and to boost the popularity of the brand. BAT International has launched an advertising tour campaign around $100,000 pack of cigarettes that will be displayed at major international airports . The rest of the package has included a health warning. The cigarette pack can be seen in Frankfurt in September, in Düsseldorf in November and Munich in December.

The pack has earned enough publicity and invited eyeballs on its tour to various countries. At the European airports, there was an issue and have the visibility with a replica or "look-a-like" pack being offered to public.

Via elitechoice | luxist